A campaign brief
Define the offer, audience, approved claims, channels and required asset list.
AI-POWERED CREATIVE / CAMPAIGN ASSETS
One campaign. A connected set of materials.
Carry a consistent message across the materials your campaign needs. iiT develops a coordinated set of digital assets so the advertisement, social post and destination page feel like parts of the same offer.
← All ai-powered creative servicesA POSSIBLE WORKFLOW
01Set the direction↓
02Build the asset family↓
03Deliver for launch✓
ILLUSTRATIVE WORKFLOW · BUILT AROUND YOUR BUSINESS
Useful for a programme launch, service promotion or business announcement that needs multiple formats with one clear creative direction.
WHAT WE CAN DELIVER
A focused scope.
A considered delivery.
We agree the deliverables with you before implementation. A typical engagement could include:
A coordinated visual system
Apply the agreed copy and direction across selected banners, social graphics and promotional materials.
An organised delivery
Provide approved files in their intended formats with a clear record of the final versions.
A PRACTICAL EXAMPLEAN ILLUSTRATIVE SCENARIO
A joined-up programme launch
A training organisation could use matching announcement graphics, promotional banners and landing-page visuals for one programme. All assets would share the same approved details and enquiry destination.
01Set the direction02Build the asset family03Deliver for launch
SCOPE & COSTS
Know what
you’re committing to.
Asset count, adaptation across formats, video requirements and review rounds determine the fee. Landing-page development, printing and paid advertising are separately scoped.
We separate implementation, recurring operating costs and support in your proposal. New features and work beyond the agreed scope are discussed before proceeding.
BEFORE WE BEGIN
A useful question.
Can you work with our existing branding?
Yes. Share your logo, brand guidelines, approved photography and previous campaign material. We use those inputs to establish a consistent direction and identify any additional assets required.
YOUR NEXT CHAPTER STARTS HERE.
What’s your
next big move?
A better website. A smarter workflow.
An idea you’re ready to bring to life.